This is an exciting development for VUU. We are now offering short, intensive courses in Oil, Gas, and Energy Management for individuals and corporate clients. Our course menu reflects the latest theories and practices in the oil and gas sectors and the courses are available online or face-to-face in Africa or Europe. Visit our Corporate Academy to find out more.
When Virtual University of Uganda was conceived in 2010, a lot of work lay ahead to prepare for the provision of education to graduate professionals who could not afford to leave work to gain a higher qualification. As the first online-only postgraduate university in Sub- Saharan Africa, VUU is built on the idea that tertiary education that is sourced globally and locally, and enhanced through appropriate technology, can provide solutions to the perennial problems of quality and access by transforming the educational experience for students and teachers alike.
This young university is a testimony to the fact that technology-supported learning can save human-power hours and cut costs; it can enhance content quality; it can bring the very best content to more students, and it can enhance the development of critical minds through the provision of education that is truly fit for purpose. But most of all, it can enable young professionals add to their skills and knowledge portfolio without sacrificing their salary. We build on the fact that students no longer need a desktop with a dial-up internet connection: cheap tablets and smart phones can connect to the Virtual Learning Environment (VLE) via an app that enables students to study offline as well as online.
Governing Council VUU: old and new teams
As a pioneering e-learning university, VUU delivers online education in a creative and challenging way to provide first-class education that can rival, and even surpass, the traditional full-time programme where one teacher stands in one classroom, teaching one class, for one timetable hour. In a world where multi-media is no longer a set of different technologies to be brought together in one learning package but is encompassed within the computer itself, stimulation is a major component of an online course. Given Uganda’s generally poor reading culture, engaging with online materials that include video and audio clips at the click of a mouse makes the learning experience much more pleasurable and satisfying for the self-regulated learner using a VLE.
Globally, online education is being used in a creative and challenging way to provide first-class education that can rival the traditional full-time programme. In a Sub-Saharan Africa context, despite the often-cited difficulties, VUU was successfully set up as a result of much creative thinking that compensated for limited financial resources. VUU uses the best Open Source Software (OSS), and was the first fully cloud-based university in Africa. Using the OSS Moodle as our VLE (All teaching materials are uploaded to the VLE which is hosted and backed-up in The Netherlands), and we make the most of Google Apps for education as shared work spaces to host our administration files, and our curriculum, while the documents for and minutes of our meetings are shared webpages (with security certification) with all documents stored in Google Drive. VUU has no servers on site and uses Google Apps for mail, chats, documents, hangouts, sites, and a number of other apps that enhance our internal networking and our student communication. In order to deliver quality online content, we pioneered an IT architecture that is made up of many parts, all of which work together to deliver what we need in a very cost effective way. This approach obviates the need to re-invent the wheel and lets the experts at Moodle and Google do what they do best.
At VUU, we believe the university teacher who is on his/her toes is more like a curator than a repository of knowledge. In searching the Internet for content, VUU lecturers compile course materials that are a mixture of their own notes, online lectures from world-renowned authorities, videos from the YouTube education channel, scholarly articles, and podcasts from universities worldwide. As “virtual” teachers the quality of the learning materials our online students receive are much better than the materials we could deliver in a traditional classroom. Putting the content online for students to read as “homework” and then discussing the materials in the live classroom (the flipped classroom approach) constitutes a satisfying learning experience.
And while online learning programmes are still relatively new in Africa, we at VUU are convinced that it is only a matter of time before they are recognized as being equal to, if not better than, conventionally-taught university courses. Rethinking the traditional idea of the university and its practices will take time. In today’s world a university does not necessarily need physical classrooms, lecturers’ offices, and student hostels, but it does need investment in appropriate technology as a key priority in setting up programmes for tomorrow’s student. A slim physical infrastructure means that more can be spent on sourcing the best materials and tutors. In this way, servers (whether local or in the cloud) become the centre of the university.
Through our Moodle platform, our students can access learning materials, post assignments, enter discussions with their peers and teachers, search, download, and read in our e-library, and keep in constant contact with their course tutors. Our e-library is an extensive collection of resources that can be accessed by staff and students 24/7. The tutors for the courses are drawn from highly-skilled, well-qualified educationalists and professionals from Uganda, the region, and globally. Their wide range of skills, competencies, and strengths will ensure that all students are exposed to a variety of viewpoints and knowledge in the pursuit of knowledge enrichment.
Students login to their classroom for eight hours each week. This means 64 hours online for the duration of each course. Our student care service monitors student activity on the platform closely. For self-regulated learners (as in distance learning), the course materials are carefully designed to facilitate students learn at their own pace and in their own place. Group discussions are built into the course and all students must participate. Again, this is monitored by the Registry and is participatory on the part of the tutor. Wikis are also part of the learning experience and students are encouraged to participate in these shared learning spaces. One hour per week is dedicated to a Live Classroom. This software works in a similar way to video conferencing but is adapted to simulate a classroom. Here, students discuss the various topics they have been introduced to, and tutors have an opportunity to answer questions and throw more light on some difficult topics. Individual course libraries with required and recommended textbooks and articles are available 24/7 online and can be downloaded to read offline.
This approach to higher education represents a golden opportunity to make a clean break from the “Yellow Notes” paradigm of the past, as it challenges teachers to search for innovative ways to enhance student learning. It is in this way that VUU is trying to provide creative, reality-rooted education that takes learning today to the level of tomorrow. At VUU we are convinced that online learning initiatives are a creative and challenging response to providing tertiary education in a world that is becoming increasingly smaller as a result of information technologies. We look forward to better and better academic practices in the future as we continue to embrace recent and newly-emerging software and technologies to the benefit of the entire higher education sector.
Job Title: Community Marketing Officer
Preferred Start Date: August 1st 2017
Current position is for a dynamic and social media savvy marketing professional
The Community Marketing Officer will administer the University’s marketing and advertising activities. The successful candidate will combine marketing and social media skills to develop brand awareness and reputation, increase social media presence, create and promote brand-focused content, and help expand opportunities for business growth. Will work with management and other team members to administer innovative social media campaigns and optimize marketing performance.
Specific duties include:
• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter. Manage social media accounts.
• Administrate the creation and publishing of relevant, original, high-quality content (images, video and written). Develop relevant content topics to reach target customers.
• Implement a content editorial calendar to manage content and plan specific, timely marketing activities. Manage implementation schedule.
• Promote content through social advertising. Design, create and manage promotions and social ad campaigns.
• Support social media marketing campaigns.
• SEO (search engine optimization) and generation of inbound traffic.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Daily monitoring of social channels. Develop and maintain a KPI dashboard for marketing metrics. Compile reports for management showing results (ROI). Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns to improve future campaigns and results.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Research and monitor activity of competitors.
Qualifications and Experience:
• Possesses knowledge and experience in various forms of marketing, with particular focus on social media marketing. Marketing degree is welcomed but not required with relevant work experience.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) and how each platform can be deployed in different scenarios.
•Demonstrates high level of digital literacy. Possesses good technical understanding and can pick up new tools quickly.
• Exhibits the ability in both the creative side of marketing and the analytical side, able to demonstrate why their ideas are analytically sound.
• Maintains excellent English writing and language skills. Displays ability to effectively communicate information and ideas in written and visual format. Knows how to engage an audience through social media posts and interactions.
• Is a confident and enthusiastic self-starter, team player, good at time management and relationship building, comfortable addressing diverse audiences.
Please submit your CV, copy of diploma / degree and two references (not related to you by blood or marriage) to: email@example.com.
2016 was, overall, a good year for Virtual University of Uganda. Our student numbers are creeping slowly up, and we are confident we will be able to reach our targets this year and be sustainable for the future thereafter. Not only are our student numbers rising, we are also adding to our administrative staff.
Mrs Maria Renee Rada joined us as Programme Leader in ICT4D and as IT Consultant. Her contributions to our young university are most appreciated.
One significant event occurred towards the end of the year: on 9 December, VUU turned 5.This is still a small figure but it is a sign that we are moving on and gaining strength and acclaim. Our international body of teaching staff continues to provide us with premier services from England, Holland, Belgium, Ireland, Scotland, Tanzania, Bolivia, Malaysia, and, of course, Uganda.
We are currently working on new programmes in the management area (human resource and organizational behaviour) and are hoping to recruit students for these programmes for the August intake. We continue adding courses to our Corporate Academy, this year Spanish and Excel (and we continue to offer Moodle training and courses for librarians).
Our Vice Chancellor Prof. Lejeune was busy this year with his work as Chairman of the Board of Directors of RENU (Research and Education Network) and as Chair of the Uganda Vice Chancellors’ Forum. Both organizations are happy to gain from his many years of experience in higher education in Africa.
Professor Carabine was in demand on the conference circuit this year. In May she spoke at Education Innovation Africa in Nairobi; in December she gave the keynote address at the UbuntuNet Alliance conference in Kampala, and she participated in a panel discussion at the Times Higher Education Summit on BRICS and Emerging Economies in Johannesburg, also in December.
Our coverage in the Times Higher Education sparked a number of engagements ), not least of which was a podcast for The Academic Citizen on virtual learning in Uganda which came out in October. And an article about the first five years of VUU will appear in an upcoming issue of World University News.
On the social front, we enjoyed our Drop-in Day in May, and many students and well-wishers came to chat and exchange experiences.
Our second graduation, presided over by Chancellor Lady Justice Flavia Senoga Anglin, was held in July where our first honorary award (M.Phil) was given to Mr Ahmed Ibrahim Ahmed Bholim for services to accountancy in East Africa.
It has been a busy year indeed and we look forward to an even more exciting 2017. With new programmes and new staff, we hope to forge even deeper alliances with sister universities across the globe. Wish us well as we pioneer online learning in Sub-Saharan Africa!