Vacancy: Community Marketing Officer

Job Title: Community Marketing Officer

Preferred Start Date: August 1st 2017

Current position is for a dynamic and social media savvy marketing professional

The Community Marketing Officer will administer the University’s marketing and advertising activities. The successful candidate will combine marketing and social media skills to develop brand awareness and reputation, increase social media presence, create and promote brand-focused content, and help expand opportunities for business growth. Will work with management and other team members to administer innovative social media campaigns and optimize marketing performance.

Specific duties include:

• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter. Manage social media accounts.

• Administrate the creation and publishing of relevant, original, high-quality content (images, video and written). Develop relevant content topics to reach target customers.

• Implement a content editorial calendar to manage content and plan specific, timely marketing activities. Manage implementation schedule.

• Promote content through social advertising. Design, create and manage promotions and social ad campaigns.

• Support social media marketing campaigns.

• SEO (search engine optimization) and generation of inbound traffic.

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

• Daily monitoring of social channels. Develop and maintain a KPI dashboard for marketing metrics. Compile reports for management showing results (ROI). Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns to improve future campaigns and results.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Research and monitor activity of competitors.

Qualifications and Experience:

• Possesses knowledge and experience in various forms of marketing, with particular focus on social media marketing. Marketing degree is welcomed but not required with relevant work experience.

• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) and how each platform can be deployed in different scenarios.

•Demonstrates high level of digital literacy. Possesses good technical understanding and can pick up new tools quickly.

• Exhibits the ability in both the creative side of marketing and the analytical side, able to demonstrate why their ideas are analytically sound.

• Maintains excellent English writing and language skills. Displays ability to effectively communicate information and ideas in written and visual format. Knows how to engage an audience through social media posts and interactions.

• Is a confident and enthusiastic self-starter, team player, good at time management and relationship building, comfortable addressing diverse audiences.

Please submit your CV, copy of diploma / degree and two references (not related to you by blood or marriage) to: infovuu@virtualuni.ac.ug.

2016 in retrospect

2016 was, overall, a good year for Virtual University of Uganda. Our student numbers are creeping slowly up, and we are confident we will be able to reach our targets this year and be sustainable for the future thereafter. Not only are our student numbers rising, we are also adding to our administrative staff.

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Mrs Maria Renee Rada joined us as Programme Leader in ICT4D and as IT Consultant. Her contributions to our young university are most appreciated.

One significant event occurred towards the end of the year: on 9 December, VUU turned 5.This is still a small figure but it is a sign that we are moving on and gaining strength and acclaim. Our international body of teaching staff continues to provide us with premier services from England, Holland, Belgium, Ireland, Scotland, Tanzania, Bolivia, Malaysia, and, of course, Uganda.

We are currently working on new programmes in the management area (human resource and organizational behaviour) and are hoping to recruit students for these programmes for the August intake. We continue adding courses to our Corporate Academy, this year Spanish and Excel (and we continue to offer Moodle training and courses for librarians).

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Our Vice Chancellor Prof. Lejeune was busy this year with his work as Chairman of the Board of Directors of RENU (Research and Education Network) and as Chair of the Uganda Vice Chancellors’ Forum. Both organizations are happy to gain from his many years of experience in higher education in Africa.

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Professor Carabine was in demand on the conference circuit this year. In May she spoke at Education Innovation Africa in Nairobi; in December she gave the keynote address at the UbuntuNet Alliance conference in Kampala, and she participated in a panel discussion at the Times Higher Education Summit on BRICS and Emerging Economies in Johannesburg, also in December.

Our coverage in the Times Higher Education sparked a number of engagements ), not least of which was a podcast for The Academic Citizen on virtual learning in Uganda which came out in October. And an article about the first five years of VUU will appear in an upcoming issue of World University News.

On the social front, we enjoyed our Drop-in Day in May, and many students and well-wishers came to chat and exchange experiences.

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Our second graduation, presided over by Chancellor Lady Justice Flavia Senoga Anglin, was held in July where our first honorary award (M.Phil) was given to Mr Ahmed Ibrahim Ahmed Bholim for services to accountancy in East Africa.

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It has been a busy year indeed and we look forward to an even more exciting 2017. With new programmes and new staff, we hope to forge even deeper alliances with sister universities across the globe. Wish us well as we pioneer online learning in Sub-Saharan Africa!