Vacancy: Community Marketing Officer

Job Title: Community Marketing Officer

Preferred Start Date: August 1st 2017

Current position is for a dynamic and social media savvy marketing professional

The Community Marketing Officer will administer the University’s marketing and advertising activities. The successful candidate will combine marketing and social media skills to develop brand awareness and reputation, increase social media presence, create and promote brand-focused content, and help expand opportunities for business growth. Will work with management and other team members to administer innovative social media campaigns and optimize marketing performance.

Specific duties include:

• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter. Manage social media accounts.

• Administrate the creation and publishing of relevant, original, high-quality content (images, video and written). Develop relevant content topics to reach target customers.

• Implement a content editorial calendar to manage content and plan specific, timely marketing activities. Manage implementation schedule.

• Promote content through social advertising. Design, create and manage promotions and social ad campaigns.

• Support social media marketing campaigns.

• SEO (search engine optimization) and generation of inbound traffic.

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

• Daily monitoring of social channels. Develop and maintain a KPI dashboard for marketing metrics. Compile reports for management showing results (ROI). Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns to improve future campaigns and results.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Research and monitor activity of competitors.

Qualifications and Experience:

• Possesses knowledge and experience in various forms of marketing, with particular focus on social media marketing. Marketing degree is welcomed but not required with relevant work experience.

• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) and how each platform can be deployed in different scenarios.

•Demonstrates high level of digital literacy. Possesses good technical understanding and can pick up new tools quickly.

• Exhibits the ability in both the creative side of marketing and the analytical side, able to demonstrate why their ideas are analytically sound.

• Maintains excellent English writing and language skills. Displays ability to effectively communicate information and ideas in written and visual format. Knows how to engage an audience through social media posts and interactions.

• Is a confident and enthusiastic self-starter, team player, good at time management and relationship building, comfortable addressing diverse audiences.

Please submit your CV, copy of diploma / degree and two references (not related to you by blood or marriage) to: infovuu@virtualuni.ac.ug.

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Strategic Capacity-Building Programmes for eLearning Delivery

Virtual University of Uganda offers Strategic Capacity Building Programmes in eLearning  tailored to meets the needs of Uganda’s Universities

moodle

Moodle Management for Senior University Administrators **

In order for university departments to to deliver online programmes successfully, in-house managers are a central and crucial part of the operation. This capacity-building programme targets senior university administrators (already computer literate) who would be responsible for the continuous content delivery for online courses. Administrators learn the technicalities of advanced content provision online, including setting up examinations, quizzes, forums, and wikis), and how to work closely with the academic staff tutoring the courses and / or providing content so that the student learning experience is smooth and trouble-free. Administrators are trained to present learning materials in a creative, learner-friendly way, and how to provide online student support. Managers will also learn how to set up Course Libraries using open access materials.

Moodle managers trained by VUU attend a week-long session at VUU (10:00–16:00), and continue the training online for a further two weeks. Successful completion of all parts of the course results in a certificate in “Moodle Administration”. The programme is limited to 12 people per training session.

Online Teaching using Moodle for University Lecturers **

The pedaqgogy used in a classroom is quite different from the pedagogy used in an online learning environment. This programme will offer interested lecturers a unique opportunity to hone their teaching skills in an online environment. Tutors will learn how to tailor their existing courses for an online platform, how to manage the learning environment as an “editing” or “non-editing” lecturer, how to participate in wikis and discussion forums, how the set, mark, and comment on assignments and examinations, and how to set up chat sessions with their students. Special online demonstration classes will test the tutor’s knowledge of the system.

Moodle Tutors trained by VUU attend a week-long session at VUU (10:00–16:00), and continue the training online for a further two weeks. Successful completion of all parts of the course results in a certificate in “Moodle Teaching at University Level”. The programme is limited to 12 people per training session.

Cloud-Based Management Systems for University Administrators **

Using simple, affordable, cloud-based apps (both paid and freely available) can transform a faculty or department into a streamlined, paperless environment where communication is almost immediate and information shared seamlessly. Cloud-based university management systems mean that minutes of staff meetings, boards, and senates, notices, timetables, and other information can be uploaded as PDFs to a specially-customised (and easily-managed) website where access is instantaneous. Wikis can also be set up as Departmental Notice Boards hosting a broad range of information from the Faculty / Department s to Dissertation Title and Supervision lists. Different levels of security and access can be set up to ensure confidentiality. Automatic emails can alert users to new uploads.

Cloud Computing Administrators trained by VUU attend a week-long session at VUU (10:00–16:00), and continue the training online for a further one week. Successful completion of all parts of the course results in a certificate in “Cloud-Based Management”. The programme is limited to 14 people per training session.

Using Social Media for University Public Relations **

This specially tailored training programme targets university PROs and Official Spokespersons responsible for the dissemination of official information for their institution. Participants learn how to set up, customize, and manage official Facebook Pages, Twitter accounts, Google+ accounts, and blogs. PROs will learn how to maximize their online presence using inexpensive target ads on Facebook and Google Ads.

PROs trained by VUU attend a week-long session at VUU (10:00–16:00), and continue the training online for a further one week. Successful completion of all parts of the course results in a certificate in “Social Media Management”. The programme is limited to 12 people per training session.

Managing a Moodle Server **

IT managers and senior technicians learn how to set up and customise their own Moodle server. This training is organised by VUU so that the best of Uganda’s IT experts share their Moodle knowledge. This capacity-building programme runs for four Saturdays at VUU and is limited to 14 participants. Follow-up support and trouble shooting are available on request.

Complete Package Training and Support: Transitioning from  Paper-Based Delivery to Online Learning using Moodle **

VUU offers strategic, hands-on support to enable university departments make the transition from paper-based learning to online learning. There are two available options: fully online, multimedia-based in real time (synchronous) OR mixed modality as in a USB stick containing the full course materials presented as a leaning website (asynchronous).

In terms of synchronous learning, we upload your materials to your Moodle server and train your administrator to maintain and update the materials. We also train the lecturers who will be tutoring online. After training support and minor trouble-shooting can also be arranged where necessary. In terms of an asynchronous learning system, we build a complete learning system using the static Moodle system: Poodle. Further information is available on request.

Special: Universities who sign up for any of the training programmes offered by VUU, will receive an on-site half-day presentation session with the Vice Chancellor, Registrar, Deans, and other senior managers of their institution. This presentation will familiarize the senior staff with the broad modalities of online learning and ensure they are familiar with the level of support necessary for their institution to enter into the area of eLearning.

**Price available on request; please contact v.ndagire@virtualuni.ac.ug for further information.

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 4,200 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 7 years to get that many views.

Click here to see the complete report.

Status Update

We now have 150 Facebook “likes” and 87 “talking about”; we have had 230 clicks in the last 10 days with 77 connections.

It used to be that radio was the most powerful and immediate form of media; it would seem that social networking sites (such as Facebook) have forged ahead and established themselves as the quickest way to reach certain groups pof people.

VUU Social Networking

Just a brief update: since we took out our Facebook Ad last week, we now stand at 92 “likes” with more than 200 clicks in 5 days. That’s reach! Interestingly, the Google Ad Campaign did not do so well. There’s a lesson to be learned here.

Although facebooking, google +ing, blogging, and tweeting can take up a lot of time, we see the results. Universities in Uganda: take note and get connected!