Vacancy: Community Marketing Officer

Job Title: Community Marketing Officer

Preferred Start Date: August 1st 2017

Current position is for a dynamic and social media savvy marketing professional

The Community Marketing Officer will administer the University’s marketing and advertising activities. The successful candidate will combine marketing and social media skills to develop brand awareness and reputation, increase social media presence, create and promote brand-focused content, and help expand opportunities for business growth. Will work with management and other team members to administer innovative social media campaigns and optimize marketing performance.

Specific duties include:

• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter. Manage social media accounts.

• Administrate the creation and publishing of relevant, original, high-quality content (images, video and written). Develop relevant content topics to reach target customers.

• Implement a content editorial calendar to manage content and plan specific, timely marketing activities. Manage implementation schedule.

• Promote content through social advertising. Design, create and manage promotions and social ad campaigns.

• Support social media marketing campaigns.

• SEO (search engine optimization) and generation of inbound traffic.

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

• Daily monitoring of social channels. Develop and maintain a KPI dashboard for marketing metrics. Compile reports for management showing results (ROI). Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns to improve future campaigns and results.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Research and monitor activity of competitors.

Qualifications and Experience:

• Possesses knowledge and experience in various forms of marketing, with particular focus on social media marketing. Marketing degree is welcomed but not required with relevant work experience.

• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) and how each platform can be deployed in different scenarios.

•Demonstrates high level of digital literacy. Possesses good technical understanding and can pick up new tools quickly.

• Exhibits the ability in both the creative side of marketing and the analytical side, able to demonstrate why their ideas are analytically sound.

• Maintains excellent English writing and language skills. Displays ability to effectively communicate information and ideas in written and visual format. Knows how to engage an audience through social media posts and interactions.

• Is a confident and enthusiastic self-starter, team player, good at time management and relationship building, comfortable addressing diverse audiences.

Please submit your CV, copy of diploma / degree and two references (not related to you by blood or marriage) to: infovuu@virtualuni.ac.ug.

Next Intake

Our next intake is 15 May for all programmes except Public Health. After that, we have another intake in August 2017. Please apply HERE.

Our free course Project Management also opens 15 May. There is a small administration fee applicable, otherwise it is free and fully online. You can apply  through our Corporate Academy.

We welcome you to join our international academic community.

Team VUU

 

2016 in retrospect

2016 was, overall, a good year for Virtual University of Uganda. Our student numbers are creeping slowly up, and we are confident we will be able to reach our targets this year and be sustainable for the future thereafter. Not only are our student numbers rising, we are also adding to our administrative staff.

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Mrs Maria Renee Rada joined us as Programme Leader in ICT4D and as IT Consultant. Her contributions to our young university are most appreciated.

One significant event occurred towards the end of the year: on 9 December, VUU turned 5.This is still a small figure but it is a sign that we are moving on and gaining strength and acclaim. Our international body of teaching staff continues to provide us with premier services from England, Holland, Belgium, Ireland, Scotland, Tanzania, Bolivia, Malaysia, and, of course, Uganda.

We are currently working on new programmes in the management area (human resource and organizational behaviour) and are hoping to recruit students for these programmes for the August intake. We continue adding courses to our Corporate Academy, this year Spanish and Excel (and we continue to offer Moodle training and courses for librarians).

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Our Vice Chancellor Prof. Lejeune was busy this year with his work as Chairman of the Board of Directors of RENU (Research and Education Network) and as Chair of the Uganda Vice Chancellors’ Forum. Both organizations are happy to gain from his many years of experience in higher education in Africa.

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Professor Carabine was in demand on the conference circuit this year. In May she spoke at Education Innovation Africa in Nairobi; in December she gave the keynote address at the UbuntuNet Alliance conference in Kampala, and she participated in a panel discussion at the Times Higher Education Summit on BRICS and Emerging Economies in Johannesburg, also in December.

Our coverage in the Times Higher Education sparked a number of engagements ), not least of which was a podcast for The Academic Citizen on virtual learning in Uganda which came out in October. And an article about the first five years of VUU will appear in an upcoming issue of World University News.

On the social front, we enjoyed our Drop-in Day in May, and many students and well-wishers came to chat and exchange experiences.

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Our second graduation, presided over by Chancellor Lady Justice Flavia Senoga Anglin, was held in July where our first honorary award (M.Phil) was given to Mr Ahmed Ibrahim Ahmed Bholim for services to accountancy in East Africa.

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It has been a busy year indeed and we look forward to an even more exciting 2017. With new programmes and new staff, we hope to forge even deeper alliances with sister universities across the globe. Wish us well as we pioneer online learning in Sub-Saharan Africa!

THE BRICS and Emerging Economies

Virtual University of Uganda has been asked to participate in the Times Higher Education BRICS and Emerging Economies Universities Summit. We are delighted to get this recognition. We shall be talking about the opportunities of mLearning and eLearning for BRICS and EEs. Other speakers include John Aubrey Douglass of the University of California, Berkeley, on ‘The Flagship University’ and distinguished social scientist Simon Schwartzman of Brazil’s Instituto de Estudos do Trabalho e Sociedade. This conference takes place in Johannesburg between 30 November and 2 December this year. Prof. Carabine will represent VUU.

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Education Innovation Africa

Professor Deirdre Carabine attended the Education Innovation Africa Conference in Nairobi last week. She was a panelist speaking about the future of mobile learning on the African continent. It was an exciting topic and generated a lot of discussion from the attendees (around 120 experts in the delivery of education at all levels). Her main point was that while the future of mobile learning is certainly clear, stakeholders are coming to appreciate its benefits rather slowly. All panelists spoke convincingly about the need to sensitize more people about the benefits of learning online rather than in the traditional brick and motor institution that is becoming increasingly expensive. You can visit the conference website at: http://www.educationinnovationafrica.com/.

 

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Here at Virtual University of Uganda, we think we are finally beginning to make inroads into the market for mobile learning as more professionals are coming to appreciate its benefits. A very powerful example of the flexibility of mobile learning: three weeks ago one of our Kenyan students had to leave the Live Classroom halfway through the discussion because he had to catch a flight from Nairobi to Mombassa. Ten minutes later he was back “in class” in the taxi to the airport via his smart phone!

Visit our website to find out more about us and what we do; and read about our approach to online learning at our Open Access Publications site.

eLearning in Africa

Although Virtual University of Uganda will not be attending this year’s eLearning Africa Conference, we are making sure to keep up with all the latest news and innovations on the elearning scene. We know we are at the cutting edge of online teaching and learning on the continent, and we are proud to be spear-heading this development. We have just completed our Strategic Plan for the next 5 years and are pleased to announce that we will be adding two new specializations to the Executive MBA programme: Tourism and Hospitality Management and Health Services Management. These are in addition to our already-existing Oil and Gas specialization. Indeed we have come a long way from chalk and talk to click and learn!

You can keep up with all the recent news at: http://ela-newsportal.com/

study online at VUU

Changing Modalities of Learning

At VUU, we are currently in the process of expanding our modalities of learning in order to reach a wider audience of postgraduate students. Until now, all teaching and learning was done online. We are in the process of adding a blended approach and a distance-learning type of approach. The DL approach is extremely interesting in that all learning materials are delivered to students via USB stick on a portable version of Moodle: POODLE. All three modalities are open to students at the start of each course in a programme. In addition, DL students can login to the online version at any time when they have internet available so that they can access the online resources. 

New Intake

Applications are invited for our postgraduate programmes:

Public Health

ICT for Development

Business Administration

International Development

Visit our website to find out more about these distance-learning programmes.

www.virtualuni.ac.ug

Distance Learning with a Digital Dimension

VUU offers three modalities for its postgraduate programmes: online (fully virtual), blended ( a mix of online activities and teaching), and distance learning with a digital dimension. The last modality means that all learning materials are neatly packaged on our website where they can be downloaded at any time. All online activities can also be accessed by distance learners. We offer Public Health, International Development, Business Administration, and ICT4D. Visit our website to find out more about us. www.virtualuni.ac.ug

VUU — bringing you into the digital age!!

A Paperless University

David Okwii’s write up gives a good and well-written account of what we do here at VUU. You can read it here. David works at http://www.dignited.com.